Wednesday, August 25, 2010

A Customer Review, Starring the Mr Beams Anywhere Ceiling Light

Wireless Environment recently participated in the Handyman of America Member-Tested Program. In exchange for product, users agree to write reviews and share feedback on their experiences with your products. The Mr Beams Anywhere Ceiling Light was issued to a select group of Members and the feedback has been great. Of course, every manufacturer wants to hear that their products are well-received. But the most important takeaway from this type of project is that Wireless Environment has a real opportunity to capitalize on the exposure by taking user feedback to heart in an effort to strengthen its presence in the market--improve on what needs to be improved and enhance the features that users like.

Reviews have become a helpful tool to prospective customers as well. How many times do you click on "product review" when you are shopping online? Since online retailers don't have the benefit of physically showing customers their goods, product reviews have become increasingly popular among consumers who may be on the fence about moving ahead with a purchase. As a small company, we would like to feature some of the product reviews borne out of the Handyman of America Member-Tested Program with our readers so that you can hear first-hand what users are saying about our products. Most of the reviews are generated by users who are being exposed to our company and our lights for the first time, so comments are fresh and honest. I intend to share the positive reviews but also those that aren't as favorable to demonstrate that Wireless Environment is truly interested in presenting its LED lights in, well, different lights.

Here's the stage: all users have an Anywhere Ceiling Light. They are invited to use and abuse the product to be sure that all claims we make about our products (such as "weatherproof") are accurate. The following review is from a fellow who has some physical constraints but a can-do attitude and doesn't pull any punches. I think his words do a better job selling Mr Beams than any professional marketing or gimmicks:

" 'I have a "closet" under my attic staircase in the garage where all my car care products, floor jacks, jack stands, etc. are kept. I have tried 6 other products such as "touch lights", LED strips and other battery powered products to light this space. They were all returned because of their total inadequacy to provide sufficient light. When I received the "Anywhere Ceiling Light" I was skeptical to say the least. I mounted it right away. The light is powered by 4 C-cell batteries and is motion operated when it is dark and goes out after no motion is detected for approx. 30 seconds. The light has a "water-proof" seal and is supposed to be fully useful outside in the weather. I did test this claim somewhat by spraying it from all angles with a water hose. There was absolutely no moisture inside the unit. It can even be mounted in a shower. The light did a terrific job lighting the "closet" I placed it in. I have no complaints and am very pleased with the product. There are cheaper products on the market but all 6 I tried were no good, even if they were free. I have contacted the company to purchase more lights. (www.mrbeams.com 877.298.9082).'"

This gentleman was even inspired to include a link to our site and our phone number in his review. That is the kind of customer satisfaction we're after.

Stay tuned for more comments. And if you'd like to share your own, please visit the Mr Beams website, www.mrbeams.com, where you can "Share Your Story" and provide your comments.

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